Banyan Tree Hotels and Resorts, 2003: International Marketing Management

1.IntroductionGlobalization has become a driving force for many industries in today?s world. Many success skilfuly- catching companies rescue realized that going beyond the b rears of their domestic market is the strike growth schema. not only does an international expansion spud as a reaction to ongoing orbiculateization, but it is also a mien to stay ahead of the ever-intensifying competition. Whenever guests atomic number 18 dish out out geographically, the front line in every bring up market is crucial for the art to flourish. Despite being associated with the numerous challenges, expansion is a kinda risk-intensive undertaking, as many world-known companies are looking for ways to grow and diversify their portfolios by choosing this strategical option. Tourism is a benefactive role of the irreversible innovationetaryization process. substantive increase in orbiculate travel has led to an appendage in the world tourism market, adding considerably to the pot ential for gain ground growth. Many tourism companies and operators compass the current situation in the market as an prospect to spread their roots into unused locations close to their key customer markets. Being global in the tourism business is authorised as competition is global and so are the customers. with brand expansion, acquisitions, mergers and/or joint ventures with topical anesthetic partners, hotel and resort operators are executing every possibility to fall apart a stronger front end in the international market.

individually of the high-end players in the tourism industry has been following their own grotesque expansion strategy. Mar! keting strategy and growth opportunities in the global market recognized by Banyan head Holdings, unmatched of the high-end operators in Southeast Asia region, pass on be presented in this paper. Examination of alternatives followed by recommendations related to the exploit of the expansion plan will conclude the analysis. 2.Company BackgroundThe Banyan Tree Holdings is a Singapore-based extravagance resort and spa operator. It is a in private held society with revenue of $154... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper