Ruth's Chris: The High Stakes Of International Exp

EXECUTIVE SUMMARY I, Dan Hannah, VP of Business Development, recommend that we expand our outside(a) markets by chartering prime target countries for multinational blowup via raw(a) franchisees. Selected countries ar Canada, Japan, Belgium and the United Kingdom as their per capita shout consumption, populations, urbanization site and kinship with the the States are in line with our explicit expectations. With franchises being run by, and with, the people of the selected countries, with the knowledge and can of the spot society, the restaurants allow for function and grow as expected indoors poignancys Chris requirements for service and phylogeny. KEY ASSUMPTIONS Everyone is looking towards addition in national or international markets as the future(a) logical opportunity. canonic ISSUES With the issuing of our IPO giving us the equity capitol we shoot to meet our stakeholders expectations, regarding both gross and company increment, we also privation to decide on and implement a plan for expansion that compliments the penetration model that is presently underway as the senior management team has acknowledge that the market development model is the obvious choice for increase taxation and the growth of the brand.

CRITERIA Mandatory criteria, per the management team, are revenue growth, volume of beef consumption and strict use of farming Prime Beef. secondhand criteria are population figures sufficient to support the higher incomes ask and no barriers to an affinity to a USA brand such(prenominal) as Ruths Chris. ANALYSIS My conclusiveness is to sele ct prime target countries for international ! expansion via new franchisees as I believe that new restaurants are tiny and that international opportunities offer a tremendous upside. Growing revenue is key to the shareholders and expanding the base of franchisees internationally will increase the piece of restaurants hence increasing our market share and royalty fees as healthy as contributing to the national, and now...If you want to get a luxuriant essay, order it on our website: OrderCustomPaper.com

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